A Partnership Brief
A premium liquid nutrition partner built for independent distributors across ag and turf.
Family-owned and CCA-backed since 1973. Ten brand lines — from ultra-premium to everyday. Manufactured in Plant City, Florida and ready to ship nationwide.
50+
Years of formulation expertise
10
Brand lines, premium to everyday
72 hr
Manufacturing lead time
48 hr
Delivery lead time
Your reps don't need more product. They need a line they can sell with authority.
The real gap isn't options. It's the moment a superintendent or grower asks a technical question and your rep has to guess at the answer.
Chemical Dynamics is a CCA-backed specialty liquid manufacturer. Your reps get a line they can carry into a meeting and explain — backed by a Technical Director who takes the call when the question gets harder than the sell sheet covers.
The result: a premium program that closes because your reps can defend it, generating 3–5% of distributor revenue at maturity without re-engineering your sales process around it.
The CDI distributor promise
"Your rep makes the call. Our CCA takes it."
We manufacture and we ship. We don't compete with the retailer or distributor who carries our products. In partner territories, growers and superintendents who reach us are routed back to the local partner — full stop. And when your rep needs technical backup, our Technical Director answers the field call.
Founded in 1973. Family-owned through three generations.
Chemical Dynamics is a specialty liquid fertilizer and micronutrient manufacturer based in Plant City, Florida. Founded by W.B. Carson, led for thirty-five years by his son David Carson, and now operated alongside his grandson Ben Carson — fifty-plus years building one of the most trusted specialty crop nutrition brands in the country, with a Turf & Ornamentals division launched in 2023 on the same CCA-backed formulation engine.
1973
W.B. Carson founds Chemical Dynamics
Plant City, Florida — purpose-built for specialty liquid crop nutrition.
1979
Dyna-Gro 779 foliar nitrate launches
Becomes a staple foliar fertilizer for the Florida citrus industry — proof CDI's formulation rigor scales commercially.
1990
David Carson assumes the presidency
Second-generation leadership, continuous since.
2014
Row-crop expansion into the Mid-South
Cotton research opens the door to the country's largest row-crop markets.
2023
50th anniversary & T&O division launches
CEIA, Verdant, Heron, and FLITE — four product lines built on the same CCA-backed formulation engine that's served agriculture for half a century.
First generation
W.B. Carson
Founder · 1973
Second generation
David Carson
President since 1990
Third generation
Ben Carson
Vice President
Two statements that govern every batch we ship.
Philosophy
"It is the continuing purpose of Chemical Dynamics to produce products of the highest quality for our distributors to make available to the agri-business community. We believe this philosophy will make Chemical Dynamics a contributing member to the agri-business community and the society in which we live and work."
Standard
"At the core of everything we do, Chemical Dynamics exists to be excellent stewards of our resources, seeking to serve everyone we interact with, which will result in a positive impact on the lives of all who encounter our organization."
Six advantages that drive growth for our distribution partners.
01 · Speed
72-hour manufacturing, 48-hour delivery
Distributors don't sit on capital waiting for fills. We turn orders fast enough that you can quote against tomorrow's customer need.
02 · Trust
50+ years, family-owned since 1973
Three generations of Carson family leadership. Relationships that outlast individual reps, seasons, and buying cycles.
03 · Quality
Sourcing, testing, formulating that guarantees the analysis
What's on the label is what's in the jug. CCA-backed formulations, in-house QA, and a guarantee that holds up at the spray rig.
04 · Vertical
Formulation, manufacturing, packaging, labeling, logistics — one roof
One conversation, one phone number, one accountable team. No subcontracted formulation drift, no co-packer surprises.
05 · Portfolio
Ten brand lines spanning ag and turf
From luxury golf bionutritionals to Verdant bio-nutritional T&O, everyday liquid nutritionals, row-crop foliars, and the FLITE bio-wetting platform. One manufacturer relationship spans the full value spectrum.
06 · Science
Seaweed, humic, fulvic, amino acids, biologicals
Science-based synergies your reps can talk through with a customer — not buzzwords. Backed by PhD chemists and a CCA technical team.
Ten brand lines. Two markets. One manufacturer. The full value spectrum.
Each line is purpose-built for a buyer segment your reps already serve — from luxury golf and high-value specialty crops to everyday row-crop foliars and the FLITE bio-wetting platform that crosses categories.
Agriculture
- SOARBloom-stage nutrition that lifts yield potential — proven on row crops and specialty.
- Dyna-FloFlowable liquid nutrition for in-furrow and foliar programs.
- Dyna GoldGlucoheptonate-chelated foliar micronutrients.
- Dyna-GroFast-acting foliar nitrate nitrogen for in-season response.
- DynaZoneFoliar controlled-release nitrogen for sustained feeding.
- Dyna GreenLignin-sulfonate foliar nutrition.
A line your reps can defend — backed by a technical team they can actually call.
The national supplier on your line card sends a sell sheet and disappears. CDI sends a Technical Director who answers the field call when a customer pushes back on the application rate at seven in the morning.
- FieldTechnical Director on call for application-rate, tank-mix, compatibility, and customer-question support — by phone, text, or scheduled site visit.
- TrainingRep onboarding — product education, application timing guides, QR-linked training videos, and live walk-throughs for new distributor sales teams.
- DiagnosticsTissue, water, and soil interpretation tied directly to product recommendations — your reps don't have to guess at the right SKU for the right symptom.
- ProgramsSeasonal agronomic programs your reps can present to a customer as a written plan — not a list of bottles.
- EscalationDirect manufacturer access — our Director of Business Development is the first call, Ben Carson is the second, David Carson is available when the stakes are high.
Pick the path that fits your business. Or layer more than one.
Most partners use more than one — start with branded products, layer in custom for a regional need, and add private label as the program scales.
01
Branded Products
Min · Standard SKUs
Sell a Chemical Dynamics brand — CEIA, FLITE, Verdant, Heron, SOAR, Dyna-Flo, Dyna Gold, Dyna-Gro, DynaZone, or Dyna Green — under co-op marketing and territory programs.
Learn more02
Custom Formulation
Min · 500 gal
Built to your spec for a regional crop pressure, pest, or customer need. 500-gallon minimum — well below the ~2,000-gal industry threshold — packaged in 60-gal cases, 55-gal drums, and 250-gal totes.
Learn more03
Private Label
Min · 2,500+ gal
Your brand on a proven CDI formulation. Catalog access, in-house label printing, lot-tracked QC, drop-ship to your warehouse or customer.
Learn more
No 2,000-gallon barrier to entry.
Custom formulations at a 500-gallon minimum, packaged in 60-gallon cases, 55-gallon drums, and 250-gallon totes. The reason a 1–3 location retailer picks CDI is small-batch access — not a national supplier's standard minimum.
500 gal
Custom formulation minimum
60 gal
Case packaging
55 gal
Drum packaging
250 gal
Tote packaging
Talk to our team.
Growers connect with field agronomists. Retailers and distributors head to Partners. Either way, you can reach us directly at 1-813-752-4950.